ترويج المنتجات الصيدلانية (Promotion of pharmaceutical products)

•Definition of pharmaceutical product: 

 ( تعريف المنتج الصيدلاني )

 

Substance or combination of substances Which used in the treatment or prevention of a disease of humans or animals , this definition include any substance given to humans or :animals for medical diagnosis or to modify or change the physiological function in humans and animals . 

 

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•Marketing mix : ( المزيج التسويقي )

 

What is the marketing mix ?

-The product.

-The price. 

-The promotion. 

-The place ( 4Ps).

 

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•Pharmaceutical Product aspects:

(محفزات شراء المنتج الصيدلاني )

 

1. essence of the product - why the patient buy medication ? For itself It is not for itself but to satisfy a need or desire .

 

2. The physical aspect There are four properties for it: Quality Name Brand The outer casing.

 

3. additional aspect or supplement (additional benefits ) especially the medical supplies: The guarantees Easy access to the product (availability). The installment sale(sale on credit).

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•Practical assignment:-

(اساسيات عملية في التسويق الدوائي)

 

-Select a pharmaceutical product, with following points :

 

1.The theoretical background of the disease in : (the definition , causes ,symptoms, diagnosis, treatment , prevention).

 

2. Good knowledge of: (composition-mechanism of action- indications-side effects -contraindications-presentation- dosage).

 

3. Mention three competitive products.

 

4. What are the pharmaceutical aspects?

 

5. How can you market the: -The commodity   -The service -A person -Place -The organization -The idea.

 

 

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